Saturday, February 28, 2009

juana change

seeing willy's "yate" kinda brought about feelings of concern over the state of our nation, especially with the impending presidential elections next year.... how most of our candidates probably have this same "yate", among others....

anyway, "juana change" was introduced to me by one of the directors i worked with - who worked on most of its viral videos... and i quote (from their website)...

"“Juana Change” is a character who represents the everyday Filipino. She is the street sweeper, the jeepney driver, the government employee, or the overseas Filipino among others. She can also be a congresswoman, a faith healer or a general. She is our mirror. The Convergence Team, a group of creative artists, advocates, activists and communicators developed Juana Change and filmed short “virals” of vignettes that depict what we have become as Filipinos.

In the first week alone of the release of the first viral, more than 3,000 hits were logged on You Tube. To date, there are almost 40,000 hits on the most popular of the series. Immediate interest from major networks, other creative artists, advertising firms and reform groups brought Juana Change to prominence in a very short time. Interviews and features in television and radio both local and international continue to bridge the internet campaign with the broader multimedia audience. More important are the reactions, comments and feedback from Filipinos here and abroad on how they could relate with the character and how they could help work for change. This connection with and call to Filipinos will continue to be the focus of the group as it evolves Juana Change and its broader multi-media campaign."

i liked this video the most, kinda funny i thought:


don't you juana change too? hehe... spread the word....

4 comments:

flower said...

lotsa truths in this video... not so clear lang to me what the videos are trying to achieve.

but anyway, as for ofws -- it's true. we all rely on them and call them "bagong bayani" but we too often overlook the fact that most of them are in a sad predicament -- away from their families, in less-than-good working environments.

so i think, instead of just glorifying them, i think we should all work to create jobs here, so that we don't have to send off moms, daughters or whoever and end up with broken families and sad countrymen. local job creation is far more important than putting them on a pedestal, i think.

yun lang.

belly said...

exactly! the videos are really points of discussion - to make people lang think or re-think things... be aware and unapathetic i guess...and maybe do something to help :)

Anonymous said...

But, even if we create jobs in the Phils, the salary still cannot compare to what they are earning abroad.. so how lah?

flower said...

Yes definitely won't be at the level of salaries abroad. BUT, for one thing, our cost of living is lower here. For another, the typical scenario is one breadwinner for a big family. More jobs locally can mean more people working per family -- sounds impossible, but it's ideal. And I think most important, our families won't be broken. The sadness and loneliness of OFW's is too often overlooked and overpowered by the fact that they bring in money for the economy. yun lang :)