seeing willy's "yate" kinda brought about feelings of concern over the state of our nation, especially with the impending presidential elections next year.... how most of our candidates probably have this same "yate", among others....
anyway, "juana change" was introduced to me by one of the directors i worked with - who worked on most of its viral videos... and i quote (from their website)...
"“Juana Change” is a character who represents the everyday Filipino. She is the street sweeper, the jeepney driver, the government employee, or the overseas Filipino among others. She can also be a congresswoman, a faith healer or a general. She is our mirror. The Convergence Team, a group of creative artists, advocates, activists and communicators developed Juana Change and filmed short “virals” of vignettes that depict what we have become as Filipinos.
In the first week alone of the release of the first viral, more than 3,000 hits were logged on You Tube. To date, there are almost 40,000 hits on the most popular of the series. Immediate interest from major networks, other creative artists, advertising firms and reform groups brought Juana Change to prominence in a very short time. Interviews and features in television and radio both local and international continue to bridge the internet campaign with the broader multimedia audience. More important are the reactions, comments and feedback from Filipinos here and abroad on how they could relate with the character and how they could help work for change. This connection with and call to Filipinos will continue to be the focus of the group as it evolves Juana Change and its broader multi-media campaign."
i liked this video the most, kinda funny i thought:
don't you juana change too? hehe... spread the word....
The Maybourne Riviera
2 years ago